The Social Media Optimization ( SMO ) concept introduced in 2006 by Rohit Bhargava, the keynote speaker on marketing, has been widely recognized by the business industry. Other than SEO ( Search Engine Optimization ), SMO which is a new field of online marketing has been pioneered with the intent of magnetizing visitors to websites using social networking sites. Social media networks like Facebook, Twitter, MySpace, LinkedIn, Flickr, Netlog etc. are being used by millions of people across the globe.
An effective SMO, networks your websites with these social medias to create effective marketing and brand awareness. This will facilitate the promotion of your websites through these freely available resources to deliver finer results as search engines aren't the only areas which the new generation explore. SMO, a new way of word-of-mouth marketing, enables you to professionally create an effective marketing punch for your product or service among your customers.
In technical terms, SMO is the optimization of internet sites as well as its pages to make it more favorable for Social Media visitors with contents like RSS feeds, subscription alternatives, social news, audios, videos etc. Apart from content, other promotional activities include blog entries, discussion groups, posting status and updates about other blogs and social networking sites etc.
Social Media Optimization is not limited to marketing and brand building. According to Jody Nimetz, author of Marketing Jive, there are five major uses social networking has with business.
They are:
- Used to create brand awareness
- Used as an online reputation management tool
- Used for recruiting
- Used to learn about new technologies and competitors
- Used as a lead gen tool to intercept potential prospects.
Social Media Optimization is a completely different approach that effectively enables to position your brand to your existing and new customers in their own environment which results in more productivity.
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